Tag: Google

Google wants to patent related links functionality

Posted by Domain Guy – May 7, 2012

Lookout, YARPP.

Are you a blogger that uses Yet Another Related Posts Plugin (YARPP)? There are a lot of similar plugins (hence the funny name).

But Google apparently thinks it’s novel, as the company has filed a patent application (pdf) for precisely this.

United States patent application 20120109932, titled “Related Links”, covers the process of identifying keywords within an article and then displaying related articles (or searches) based on those keywords.

In other words, it looks a lot link the “Further Reading” links at the bottom of this article.

Here’s how the inventors describe the problem they’re trying to solve:

Regardless of whether the web is static or dynamic there are cases where website owners want to display on their web pages links to other web pages within the same web domain or one or more other domains whose contents are related to the current web page, for example, to increase the page views on these web sites or pages. A conventional technique for presenting web page links is for a user (e.g., a web site owner or developer) to manually identify related web pages and then embed links to these web pages on one or more web pages of the user’s web site. The user can identify related web pages by conducting searches within the same web domain or one or more other domains based on the contents in the web pages, for example, by manually selecting some keywords from the contents on his web pages as most representative of the contents. These keywords are used as a search query to a search engine. The user can then manually select from the obtained search results. However, If the web site has a large number of web pages, and the textual contents in each web page is different from one another, it can be inconvenient for a web site owner to manually search for such related web pages and embed the links to them in the web pages during creation and setting up of the web site.

On the other hand, for some conventional web pages, especially for some dynamically created web pages, the contents on the web page may change when visited at different times. This can be due to changes to the text data during the time interval between different visits. In this case, it is difficult for the web site owner to predict what kind of content will be presented on the web page to the user in the future, hence it will be difficult for the user to find the web pages that can be considered related to the web page and embed them in the page.

© DomainNameWire.com 2011.

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Google files complaint over GooglePlay.com domain name

Posted by Domain Guy – April 18, 2012

Google submitted a complaint to the National Arbitration Forum over GooglePlay.com domain name.Google should expect the National Arbitration Forum order the domain name to be transferred,considering the company owns the “Google” mark .

News


Matt Cutts publishes video about new top level domains and Google search results

Posted by Domain Guy – March 21, 2012

Likely to be a “transition period” where Google figures out how to index new top level domains.

Today’s Google webmaster video is about new top level domains.

Google engineer Matt Cutts already grabbed some headlines when talking about new top level domains and search results last week.

I’m not sure if Cutts answered the user’s question, which had to do more with rankings and Page Rank. Instead, he responded to the question of if domains on these new TLDs will be indexed, and any hiccups to expect.

Cutts points out that we already have hundreds of new TLDs, and Google has done a pretty good job indexing domains on these TLDs to provide the most relevant results.

But indexing sites on new TLDs isn’t automatic. He says there will be a transition period while Google (and other search engines) figure out what the valid new TLDs are and what (second level) domains are on them.

(By the way, your email software might have some initial challenges going through this same transition.)

© DomainNameWire.com 2011.

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Google wins rights to GooglePatents.com domain

Posted by Domain Guy – February 25, 2012

An arbitrator with the National Arbitration Forum,has awarded GooglePatents.com domain name to Google.The company,submitted a complaint to the National Arbitration Forum,on December 23,2011,asserting legal rights over the disputed domain name .

News


Will Adding a Google +1 Button Increase Referring Site Traffic?

Posted by Domain Guy – February 24, 2012

Will Adding a Google +1 Button Increase Referring Site Traffic?

Will Adding a Google +1 Button Increase Referring Site Traffic?

Will Adding a Google +1 Button Increase Referring Site Traffic?

With so many social networks and profiles that a company needs to stay on top of, I often get this question from clients.

While there has been no absolute proof yet, if you apply some Google logic to this question, the answer is yes.

Why?

Google Loves Google

There’s no denying that fact. That’s why anytime Google releases any web property where anyone can get a link from, it makes sense to get a link from that property. YouTube and Google Plus pages also come to mind. It takes about ten minutes of your time to create a profile on either site, and you can instantly get a great Google loving link pointed to your site.

In raw numbers, the increase to your site depends on how many +1′s your site earns. Obviously, the more the better, but I think what’s even more critical is when you see a search result where someone you know has voted for a site (+1). It implies trust (assuming you know the person who voted for it) for that site.

That metric is something that Google will never be able to accurately measure. We humans will always be the final one making the decision, but the algorithm will play some part in trying to value the intent and trust of others in relation to your search.

Personally, I am not a fan of the +1 idea, but I do it for all my sites and always try to get all my clients to add it as well. You have to figure that as long as Google is around, it will have it’s place.

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Google Shuts Down AdSense for Domains. No, The Apocalypse is Not Near!

Posted by Domain Guy – February 23, 2012

 DNFBlog.com: Yesterday, Google officially announced that it is shutting down the 4 year old AdSense for Domains (AFD) program. From the official Google blog: After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense. Going forward, undeveloped domains will only be served through our ex…
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Google gets hands on 32 “typo-squatter” domains

Posted by Domain Guy – February 18, 2012

An arbitrator with the National Arbitration Forum has awarded 32 Google-related domain names.Google submitted a complaint to the National Arbitration Forum on January 5,2012,asserting legal rights over the disputed domain names .

News


Are You Leaving a Link Footprint For Google?

Posted by Domain Guy – February 7, 2012

Are You Leaving a Link Footprint For Google?

Are You Leaving a Link Footprint For Google?

I’ve posted a few spammy emails like this and this in the past, not to be a jerk, but to help educate those who think those are good ways to build your links.

For some people, I have no doubt that they have increased the rankings for the terms they want. But are those links going to remain in place 5 years from now?

The problem with link schemes or networks is that the effect is temporary. Getting a #1 ranking in Google takes time and effort, and to get there with a link network positions your earnings in jeopardy.

Of course we all know that even high quality links can disappear for many reasons, and therefore, a link building effort must always be active in order to maintain those rankings.

So when you see those offers of easy backlinks or “Pyramid EDU Links” and items of that nature, it’s easy to get caught up in the promise of easy rankings. I won’t lie, I have tested all of those services out. Not for any clients, but for my own properties.

The results are always the same. The term I used for the link scheme gets top 3 placement in Google for a few months, then drops out of the top ten, and doesn’t stop falling until it reaches the 70′s. Keep in mind when I do these, I make sure that I don’t get any other links for that page. Of course I know there might be some random people who link, but I am not putting forth any additional effort.

So, that tells us the Google likes fresh links, and if you don’t remain active, your rankings will fall. I have to agree with them on those points because most topics are constantly evolving, and should be updated as that content is learned. Also, good sources of content will continuously earn links over time.

So to this footprint idea. What happens when you decide to purchase one of the packages? And let’s also assume 10 others all buy the same service. What do you think Google is going to do when it continues to find the same 11 sites all getting links from the same sites? A few times on same sites is chance. When it’s consistent, that’s intentional.

And when Google sees that, all the links in that network are de-valued and your rankings perish. This is why link diversity is critical to the success of your link building efforts. Blog comments, social bookmarking, directories, etc, you know the drill.

So much is talked about getting a certain type of link. But, spend your time wisely to earn links from all parts of the web, and Google will reward your efforts.

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Google to launch YouTube.XXX ?

Posted by Domain Guy – December 13, 2011

Now that General Availability is open,brands are rushing to secure their .XXX domain names.Google made no exception and decided to acquire YouTube.XXX domain name .

News


Google real time analytics won’t kill ChartBeat and Woopra (Yet)

Posted by Domain Guy – November 28, 2011

Google Analytics real time is nice feature but no replacement for dedicated services.

google analytics real timeRemember when people used to pay six figures to get web site analytics like what Google now offers for free? That shook up the industry.

Now Google’s real time analytics threatens to destroy a couple startups including ChartBeat and Woopra.

Google just rolled out real-time analytics to the masses and I played around with it a bit last week.

My conclusion: tt’s a nice addition to Google Analytics but it isn’t a replacement for Chartbeat or Woopra.

Woopra is my favorite real time analytics tool. I like how I can quickly see who’s on my site, where they came from, and what they’re doing.

Google’s real time has a great dashboard but doesn’t have the same visitor-by-visitor view that I’ve come to enjoy.

That doesn’t mean that it is far behind, though. I’d be concerned if I were in the real time analytics business.

© DomainNameWire.com 2011.

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Related posts:

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